Assignment 2 - Pleasure with products (Handphones)

Behavioral

Behavioral: Compact, comfortable to hold and use, has all the basic features easily accessible, easy to navigate menus, user-friendly, practical.

Reflective: Not a show phone.

Visceral: Not very exciting

Nokia 1100

Visceral

Behavioral: Not a great performer (lack of wireless connectivity, infrared and Bluetooth), only 20MB of memory with no expansion slots, unfriendly text messaging user interface; sluggish photo and video performance; average sound quality.

Reflective: Not something which has great show off value, for Mickey Mouse fans with extra cash to spare.

Visceral: Disney-themed design, lots of Disney animation and graphics, virtually pleasing

Dmobo M900

Reflective

Behavioral: Not a great performer (lack of wireless connectivity, infrared and Bluetooth), lack of features (camera, FM radio, MP3 player), no expandable memory.

Reflective: status symbol, self-image, show off.

Visceral: Attractive, sleek, visually pleasing and expensive lookng.

Vertu Ascent Ferrari 60 Limited Edition