Name: Tricia
Age: 28
Occupation: Banker
Background: Tricia is from a well-to-do family and had received high standards of education since young. She holds a MBA (Masters of Business Administration) from Stanford University and is now the senior financial manager of a well known bank.
To Tricia, it is either the best, or nothing. Therefore, she is willing to put in lots of hard work to get to the top of the corporate ladder. As the senior financial manager, she is very conscious of her image in front of her clients and subordinates. Being an efficient worker, clean cut is the style for her.
Although Tricia works very hard to climb the corporate ladder, she also knows that a healthy body is important to enjoy the fruits of work. Every week, she will make time to indulge in her favourite sport – tennis. While keeping fit, she also takes the opportunity to keep in touch with her family, friends and boyfriend.
Tricia is dating Norman, a 31 year-old trader. They are both very fond of each other, but have put off marriage to pursue greater heights in their career. Both of them love to chill out in places with nice and quiet ambient over the weekends to take stress off their work.
Physio-Pleasure: Being a person who is very conscious about her image, Tricia does workouts at the gym in her fitness club weekly, on top of her tennis games. (Need pleasure)
Sometimes, she likes to spoil herself by going on luxurious spa treatment, or just an expensive pedicure where she can just relax. (Appreciation pleasure)
Socio-Pleasure: As a senior financial office, clients take up a lot of her time. So Tricia will try to meet her friends whenever she has the time. Her friends are envious of her glamorous lifestyle, and Tricia takes a secret pleasure in it. (Appreciation pleasure)
Although Tricia leads a glamorous life, she is a little woman at heart and needs to feel that she is being loved. Therefore her relations with parents and Norman are very important. (Need pleasure)
Psycho-Pleasure: She needs to feel that she is in control of her life and be updated with the latest news. She prides herself for being the most updated person by using the latest technologies. She also needs to show that she is a unique person of a different caliber from the others. Therefore she will only wear the most fashionable designer items. (Need pleasure)
Ideo-pleasure: Tricia aspires to be seen as a capable successful young woman. She aspires to achieve even more career success. (Appreciation pleasure)
Due to her constant need to maintain the image of a successful career woman, she enjoys using the latest technologies that are not only of the best quality, but also exude a sense of class. (Need pleasure)
Product benefits specifications:
The phone has to be sturdy so that it can take the strains of her gym exercise. It will be a plus if the phone has MP3 player so that she can listen to music while running on the treadmill or waiting for her freshly painted nails to dry.
The phone has to be efficient to match Tricia’s speed.
It has to look expensive, unique and classy to prove her sense of style, and at the same time, feminine to suit her little woman character.
The phone has to allow her to do web surfing and email checking at all times so that she can be the most up to date with her work. It will be a plus if she can use the phone as an organizer at the same time, so that she can carry as little gadgets around as possible.
The phone has to look professional enough for a successful career woman to carry it around.
A possible match: BlackBerry Pearl 8110
The phone allows constant access to e-mail wherever you are, has a high quality QWERTY keyboard for easy typing of emails. The phone also allows Tricia to access her vital corporate databases and applications from anywhere. Therefore Tricia does not have to worry about missing new emails when she is on the move.
It has the basic function for calling, SMS and MMS, and on top of that, allows Tricia to navigate and browse websites with a roll and click of the trackball so that she can stay up to date will all the world’s financial news.
It can also allow Tricia to organize her daily plans with the organizer.
BlackBerry Maps is an added feature on the phone, which allows Tricia to get directions and view maps while on the road to meet her clients.
The phone also comes with a media player, which Tricia can use to listen music while working out.
The 2.0 Megapixels camera with built-in zoom and flash also allows Tricia to capture happy moments when she is out celebrating with her friends.
Most importantly, the pink phone looks stylish and classy and feminine all at the same time. Perfect for Tricia!
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