Final Project: Project Theme Brainstorm

For the final NM4210 project, we are required to come up with a project theme for an interactive project. With this in mind, we brainstormed a few ideas:

• Online adminstration system for Music Orchestras
• Product to help promote tourism
• Interactive camera user manual
• System for taking orders and providing entertainment for Fish & Co.

Reasons behind the different themes:

1. Online administration system for Music Orchestras

• Most orchestras under the National University of Singapore, Center For the Arts face the problem of keeping records of their members. It is a mess to update members records every year when it comes to the period of keying in CCA points as some members may be overseas and uncontactable, and it is a chore for the secretary to record all members' matriculation number.
• Quater masters are in charged of keeping track of instruments loaning, and need to be around all practices in case anyone needs to loan an instrument, making life difficult for the quater masters
• Committee member have to keep track of all the leave forms of the whole orchestra, which becomes very messy
• With an online administrative system, members can update their particulars on their own immediately, taking the burden off the secretary. Members can submit online loan forms to loan instruments, so that quater masters do not have to bring the loan forms to evry practice. Members can submit leave form online for executive committee member approval for attendance tracking.

2. Product to help tourism

• Advertisement to promote tourism are static and not engaging.
• With an interactive product, such as games etc. promoting tourism will be more interesting and captivating

3. Interactive camera manual

• Camera usually comes with a thick book manual which does not help much sometimes as the explanation is not very clear
• With an interactive camera manual, users can interactively try out the simulated camera in the manual to see the different modes instead of reading

4. System for taking orders and providing entertainment for Fish & Co.

• More and more fish and seafood based restaurants are coming up and overtaking the place of Fish & Co. in customers' heart
• At peak hours, Fish & Co. quality of service can be seen to decline
• With the system, fast and accurate order taking can be performed and while waiting, be entertained by the entertainment system, thus improving dining experience

Based on the 22 Immutable Laws of Marketing, we finally decided to choose the system for taking orders and providing entertainment for Fish & Co. to be our project theme. As there has been no previous case of restaurants having a system to take orders and entertain, we can be sure that we are the first in the field. This will help Fish & Co. to be a unique dining place, differentiating from other restaurants which serves fish and seafood, and this impresssion with the system will reserve a place in the consumers head. With this, we can at least be sure that there will be a market for our product.