Overall Module Learning Evaluation

From this module, I have learnt that user experience cannot be created. It can only be influenced. User experience plays a big part in marketing a product, and whether a product can survive in the market will depend on how good an experience the product can give the user. Hence research into the factors that affect user experience is very important to create a product.
User experience does not only start when the customer interacts with the product itself. It is the whole process of seeing the product, to ordering and buying, to finally getting in touch with the product itself.

I have also learnt the process of going into research, studying the target audience to find out the underlying problem. It is very important to identify your target audience so as to tailor your product solution to fit them. It is not good to have a wide range of target audience and try to create a product to satisfy everyone, as in the end, no one will be satisfied with the product. If you really want to target all the audiences, create a few products to satisfy each group instead of combining all the products into one.

Thru the project, I have seen the power of low fidelity paper prototpye testing. It can help to find out most of the UI problems without any coding, which is very time saving. The only thing that low fidelity might miss out is the whole colour scheme used to create the product as colour is not added when doing the low fidelity prototype.

This module has been very helpful to educate UI design, which will be very useful for future UI designing. I have also learnt that it may not be a bad idea to break out of the norm when designing a product to give a refreshing idea, although one must be very careful not to thread on changing designs, where people are already very used to the old design and would not use your design even if it is proved to be more efficient and better.

On the whole, as long as the user has a good experience with the product, there is a high chance he or she will go on to promote the product to their friends and family, and the next time your company produce products of the similar series, they will be tempted to buy.